Marketing, Design
& Brand Work
Beyond the lens — a collection of campaigns, brand identities, and design
work crafted to tell stories and connect with audiences.
Selected Work
Projects & Campaigns
MARKETING CAMPAIGN
LEARN RESC - Brand Awareness Campaign
Multi-channel digital strategy boosting community reach and audience engagement for a regional educational service center.
Social Media - Analytics - Email
BRAND IDENTITY
Donner Photographic - Brand System
Creation of advertising literature, marketing materials, and promotional content for a diverse client portfolio.
Graphic Design - Print Design - Product Design
SOCIAL MEDIA
LEARN RESC - Social Media Strategy
Multi-channel digital strategy boosting community reach and audience engagement for a regional educational service center.
Content Strategy - Content Creation - Growth
WEB DESIGN
Jess Newman Photography
Web graphics, landing page layouts, and email templates driving client bookings.
Web Design - Marketing - Logo Design
SEO MARKETING
Recruitment Promotional Suites
Keyword research, on-page optimization, and content strategy to improve search rankings, drive organic traffic, and grow your online visibility.
Graphic Design - SEO - Paid Marketing
BRAND & MARKETING
The Pieper Foundation - Nonprofit Launch
Brand identity and marketing collateral supporting the 501(c)(3) launch, including outreach materials and event assets.
Nonprofit - Branding - Print
What I Offer
Creative Services
Strategy and design — from campaign conception to final deliverable.
01
Digital Marketing Strategy
Multi-channel campaign development, audience targeting, and analytics reporting to grow brand reach and engagement.
02
Social Media management
Content planning, design, and community management across Instagram, Facebook, LinkedIn, TikTok, Snapchat, and YouTube.
03
Email Marketing
Campaign copywriting, template design, list segmentation, and performance reporting to drive opens and conversions.
04
Brand Identity & Logo Design
Logo suites, color systems, typography, and brand guidelines that create a cohesive professional presence.
05
Web & Graphic Design
Website graphics, landing pages, and social assets crafted in Adobe Creative Suite for digital and print.
06
Content & Photography
Photography, video, and multimedia content creation for campaigns, websites, and social that tell your story visually.
-About -
Strategy, Design,
& Storytelling
I'm Jess Newman — a digital marketing specialist and visual creator based in Niantic, CT. My work lives at the intersection of strategy and aesthetics: I think analytically and create beautifully.
With an M.S. in Marketing and a B.S. in Photography, I bring a rare combination of campaign strategy, brand thinking, and visual execution to every project. Currently, I lead digital marketing at LEARN Regional Educational Service Center while running my own photography brand.
Adobe Creative Suite - Google Analytics - Social Media Strategy - Email Marketing - Brand Identity - Content Creation - Campaign Management - Photography